When examining the potential for a new business or product, a SWOT analysis can help determine the likely risks and rewards. SWOT, which stands for Strengths, Weaknesses, Opportunities and Threats, is an analytical framework that can help your company face its greatest challenges and find its most promising new markets.
Situation analysis: internal analysis (Strengths, Weaknesses)
Situation analysis: external analysis (Opportunities, Threats)
SWOT: Strengths; Weaknesses; Opportunities;Threats